1) How to increase WhatsApp Broadcast Message Limit ?
Messaging limits determine the maximum number of business-initiated conversations you can initiate using each of your phone numbers in a rolling 24-hour period. A business-initiated conversation begins when the first template message is delivered to a customer and ends 24 hours later.
Business phone numbers without a connected status and an approved display name are limited to 250 business-initiated conversations in a rolling 24-hour period. This includes all business phone numbers of an unverified business, since these numbers cannot receive display name approval until the business is verified.
Business phone numbers with a connected status and approved display name can initiate conversations with the following number of unique customers in a rolling 24-hour period:
1K unique customer
10K unique customers
100K unique customers
An unlimited number of unique customers
This amount starts at 1K unique customers and scales automatically based on phone number status, phone number quality rating, and how often the business initiates conversations with unique customers.
If you reach your messaging limit, you can initiate more conversations as soon as one or more active conversations end. For example:
Checking Your Limit
You can check your current messaging limits in the WhatsApp Manager > Overview Dashboard > Insights tab. The panel depicted below will only show your current limit if your messaging limit has increased from the default limit of 250.
Increasing Your Limit
Each time you initiate a new conversation with a unique customer we will determine if your limit should be increased. This determination is based on the following criteria:
your phone number status is Connected
your phone number quality rating is Medium or High
in the last 7 days you have initiated X or more conversations with unique customers, where X is your current messaging limit divided by 2
If you meet all conditions, we will increase your messaging limit by one level in 24 hours.
Messaging limit increased from 1K to 10K in 2 days:
* If the 500th conversation is initiated at 3pm (for example), the messaging limit is increased at 3pm the following day (i.e. 24 hours later).
Messaging limit increased from 1K to 10K in 4 days:
* If the 500th conversation is initiated at 7pm (for example), the messaging limit is increased at 7pm the following day (i.e. 24 hours later).
Decreasing Your Limit
Each time you initiate a new conversation with a unique customer we will check your phone number quality rating. If the rating has been Flagged for the last 7 days, we will immediately decrease your messaging limit by one level.
Your quality rating is based on how messages have been received by recipients over the past seven days and is weighted by recency. It is determined by a combination of quality signals from conversations between businesses and users. Examples include user feedback signals like blocks, reports and the reasons users provide when they block a business.
Your business phone number's status, quality rating, and messaging limits are displayed in the WhatsApp Manager > Account tools > Phone numbers tab in WhatsApp Manager.
See About WhatsApp Business Account Message Quality Rating for information.
Maintaining High Quality
Only send messages to users who have opted into receiving messages from your business.
Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.