WhatsApp broadcasting allows businesses to send one message to many customers at once—without losing the personal touch of a direct conversation. Done right, it’s a powerful way to share updates, promotions, and reminders instantly.
This step-by-step guide will walk you through the essentials of setting up and running a broadcast campaign with iSlash AI. From preparing your account and templates to sending your first message and analyzing results, you’ll learn how to broadcast effectively, compliantly, and in a way that keeps customers engaged.
Setup Requirements
Before starting a broadcast, ensure you have the following:
WhatsApp API Channel – Set up and connected to iSlash AI.
Approved Message Template – Pre-approved by WhatsApp for use.
Customer List – A database of recipients for your broadcast.
Please ensure there is sufficient Message Credit – WhatsApp Broadcasting is an efficient way to send business-initiated message to a large group of people; hence message fee applies.
Important: iSlash AI integrates with the Hong Kong government’s Do-Not-Call list, but it does not automatically filter out restricted contacts. You must manually opt-out these customers using the filter.
Step-by-Step Guide
Logon to iSlash AI Platform at https://app.islash.io/
From the top banner menu, go to Broadcasts and click "Create":
Proceed to setup these parameters:
Channel – Select WhatsApp as your broadcasting channel.
Message Template – Choose an approved template for your message.
Targeted Customers List – Select from your existing customer database or import an Excel file.
Schedule Send Time – Define when your message should be sent.
Attach Label After Sent (Optional) – Choose a label to attach upon sending the WhatsApp Broadcasts.
There are two ways to set broadcast target audience:
Choose from existing customers in your database.
Upload an Excel file with recipient details. (Download the template from the ‘Import’ tab.)
To demonstrate:
Recipients can be from selected customers and import an Excel file on-the-fly, can you download the Excel template under the import tab.
System default send time is one hour after campaign creation, you may edit the schedule to your preferred date and time.
Click "Confirm" and your WhatsApp Broadcast is set to be send at the scheduled time.
Please refer Video Tutorial:
Using Dynamic Content in Message Templates
If your message includes variables that change per batch, follow these steps:
Select the WhatsApp API Channel.
Choose a message template and leave the variables blank.
Select the recipients.
Complete the Label and Message Send Time Setting
Click ‘Next’ to download an auto-generated Excel file, you will be prompted to download the Excel file.
Update the variable values in the Excel file.
Upload the updated Excel file.
Proceed with sending the broadcast.
Smarter Broadcast Retargeting
Re-engage your audience with precision. You can now create retargeted Broadcasts using pre-generated audience segments:
The pre-generated audience segments are Read, Unread, Respond, No Respond, Read and Respond, Read and no Respond, and Unsuccessful.
Alternatively, you can manually add other contacts to the retargeting list for complete control.
How do I create Message Template on iSlash AI Platform?
Please refer to a detailed user guide on WhatsApp Message Templates.
Once a WhatsApp Broadcast Campaign is created, can I modify it?
No, if you find that you need to modify the campaign, you will need to delete the existing campaign (default set to send out one hour after creation, unless adjusted) and create a new campaign.
How to increase WhatsApp Broadcasting Limit?
You can send up to to 250 broadcast messages in 24 hours once integrated WhatsApp API to iSlash AI.
Tier 1: Boost to 1,000 messages in 24 hour through business verification.The increase in broadcast limit to unlimited is by tiers.
Your quality rating must be Medium or High; send at least 50% of your current broadcast limit within 7 days. Achieve these conditions and your broadcast limit will be upgraded to the next tier.
Tier 2: 10,000 messages per 24 hours.
Tier 3: 100,000 messages per 24 hours.
Tier 4: Unlimited messages per 24 hours.Tip: Keep your messaging quality high to increase your limit smoothly.
Reference: https://developers.facebook.com/docs/whatsapp/messaging-limits
What happens if the quality rating drops?
If message quality rating drops to "Flagged" for 7 days, the account broadcast limit will be reduced to a tier below.