Broadcasting

Broadcasting on iSlash AI Platform allows you to send messages to multiple recipients via WhatsApp. This guide will walk you through the setup and execution of a WhatsApp broadcast campaign.


Prerequisites

Before starting a broadcast, ensure you have the following:

  1. WhatsApp API Channel – Set up and connected through iSlash AI.

  2. Approved Message Template – Pre-approved by WhatsApp for use.

  3. Customer List – A database of recipients for your broadcast.

Important: iSlash AI integrates with the Hong Kong government’s Do-Not-Call list, but it does not automatically filter out restricted contacts. You must manually opt-out these customers using the filter.



Step-by-Step Guide

  1. Logon to iSlash AI Platform at https://app.islash.io/

  2. From the top banner menu, go to Broadcasts and click "Create":


Required Parameters

When setting up a broadcast, ensure you have:

  • Channel – Select WhatsApp as your broadcasting channel.

  • Message Template – Choose an approved template for your message.

  • Targeted Customers List – Select from your existing customer database or import an Excel file.

  • Schedule Send Time – Define when your message should be sent.


Recipient Selection:

  • Choose from existing customers in your database.

  • Upload an Excel file with recipient details. (Download the template from the ‘Import’ tab.)


To demonstrate:


Recipients can be from selected customers and import an Excel file on-the-fly, can you download the Excel template under the import tab.



Using Dynamic Content in Templates

If your message includes variables that change per batch:

  1. Select the WhatsApp API Channel.

  2. Choose a message template and leave the variables blank.

  3. Select the recipients.

  4. Complete the label and schedule settings.

  5. Click ‘Next’ to download an auto-generated Excel file.

  6. Fill in the variable values in the Excel file.

  7. Upload the updated Excel file.

  8. Proceed with sending the broadcast.

Steps:

  1. Select Channel

  2. Select Message Template and leave the variables with a blank value

  3. Select the Recipients

  4. Complete the Label and Schedule Message Send Time Setting

  5. Click Next Button

  6. An Excel will be prompted to download

  7. Update the value of the variable on Excel file

  8. Upload again


Please refer Video Tutorial:

broadcast_with_variables_by_excel_new_customer_islash.mov



Best Practices for WhatsApp Broadcasting


  1. Personalization Increases Engagement

Make your broadcast feel like a one-on-one conversation by:

  • Using customer names.

  • Customizing content for relevance.


2. Analyze & Optimize Performance

  • Utilize iSlash AI analytics to refine your messaging strategy.

  • Review metrics on delivery, read rates, and engagement.


3. Compliance Matters

  • Ensure messages align with WhatsApp’s Business Messaging Policies.

  • Only send high-quality, relevant content to avoid blocks or bans.


4. Build Trust with Opt-ins & Protect Reputation with Opt-outs


Encourage opt-ins by:

  • Using WhatsApp Widgets on your website.

  • Running Click-to-WhatsApp Ads.

  • Sharing WhatsApp QR Codes or Click-to-Chat Links.


Make opting out easy:

  • Include a clear ‘Stop Messages’ option in your broadcasts.

  • Simplifying opt-outs reduces the risk of being blocked and maintains your sender quality score.



By following this guide, you can efficiently execute WhatsApp broadcasting campaigns using iSlash AI, ensuring compliance, engagement, and effectiveness.