WhatsApp Blue Tick Verification (a.k.a. Official Business Account, OBA)
Official Business Accounts are phone numbers used by businesses that have been confirmed as real and well-known based on a set of requirements and approval by Meta. These phone numbers, called "OBA Numbers," have a blue checkmark next to their name when viewed in WhatsApp contacts.
Criteria: The business represents a known and often searched for business, brand or entity.
Requirements:
Display Name Approved
Enable Two-Step Verifications
5 supporting links especially from renowned publications (e.g., Wikipedia, Economic times, Wall Street Journal, Reuters, Business Insider) to show that the business is notable, which helps us determine notability.
Step-by-step guide
Access WhatsApp Manager: https://business.facebook.com/latest/whatsapp_manager/
Go to the Phone number for Blue Tick Verification.
Under the selected Phone number, go to Profile.
Under “Official business account”, click “Submit request” to initiate the application.
Fill the request form:
Business website
Primary country of operation
Primary language (Optional)
Parent business or brand (Optional)
Supporting links : Submit up to 5 supporting links especially from renowned publications (e.g., Wikipedia, Economic times, Wall Street Journal, Reuters, Business Insider) to show that the business is known to the public and often searched online.
Do not include the following:
Your website, FB/IG page, self-published, paid or promotional content.
Additional supporting information is optional but would help the case.
Once the form is completed, click “Submit”.
You will receive notification if the request has been approved; otherwise, you can submit a new request after 30 days.
Tips to get Approval for Blue Tick Verification
Apart from the basic requirements, it is essential to understand that Meta only approves OBA requests for notable brands. At the same time, OBA/Blue Tick Verification is an effort to help WhatsApp users identify authentic Business Accounts.
After some experiences getting Blue Tick Verifications for our clients, these are a few tips to help you get your own:
Use your company main page/business portfolio for Official WhatsApp Number.
Use your company email with a company domain name, such as help@islash.io
When submitting supporting links, choose reputable websites such as Wikipedia and local news channels.
Business Not Eligible for OBA/Blue Tick Verification.
Hover over the faded “Submit request” button to learn the reason you are not eligible for OBA and mitigate accordingly.
