Conversions API (CAPI) is a tool that lets your website or server send important customer actions —like purchases or sign-ups —directly to platforms such as Facebook and Instagram.
It works alongside browser tools like pixels but is more reliable because it doesn’t depend on cookies, which can be blocked. Linking dataset between iSlash AI platform and your Facebook Ad Manager helps improving campaign performance.
Setup Requirements
You must be the page admin/owner. You can check your role here:
https://www.facebook.com/help/289207354498410?helpref=faq_content
CAPI is a feature that helps tracking customer actions more accurately across all messaging channels—like WhatsApp, Messenger, Instagram DM, and your website chat. Linking dataset between iSlash AI platform and your Facebook Ad Manager helps improving campaign performance.
It also works well with tools like Click to Messenger and Click to WhatsApp, so you can track results from your messaging campaigns more accurately.
Benefits of Conversions API
Improving Advertising Performance
Conversions API enables the linkage and feedback of conversions ad to Ads Manager. Having all your data in one place allows you to see trends among your customers the moment they emerge, and can put you at the forefront of new strategies in business messages.
Instead of relying only on browser tracking (which can be blocked), CAPI sends data directly from your system to platforms like Facebook or TikTok. This means even if a customer doesn't allow cookies, you can still track what they did—like clicking a message, making a purchase, or signing up.
Simplify Omnichannel Data Set-Up
Now you can leverage one unified integration to accurately share your marketing data across messaging channels and beyond. Conversions API can connect with them and bring that essential data into Events Manager for greater visibility and easier management across your integrations, no matter where your key touchpoints are.
Link Dataset for Conversions API
Perform this one time action to link your ad account to iSlash AI for Conversions API
Video Tutorial:
Step-by-step Guide
Logon to iSlash AI Platform at https://app.islash.io/
Go to to Settings:
At left panel menu, scroll down and click "Conversions".
At top right corner, click "Link Dataset".
A "Facebook Login for Business" window will pop up, proceed to grant access to iSlash:
Choose the Page(s)
Choose the ad account(s)
Choose the Instagram account(s)
Set up your data > Create
Confirm the Page and Instagram Account you want iSlash to access
Review and accept policy related to Meta advertising.
Review what iSlash is requesting to access > Save.
At iSlash pop up window:
Select a page to integrate iSlash
Select a dataset
Dataset is linked!
How do I track specific events?
Please refer to the next part of this user guide.