Conversions API (CAPI) is a tool that lets your website or server send important customer actions —like purchases or sign-ups —directly to platforms such as Facebook and Instagram.
It works alongside browser tools like pixels but is more reliable because it doesn’t depend on cookies, which can be blocked. Linking dataset between iSlash AI platform and your Facebook Ad Manager helps improving campaign performance.
Setup Requirements
You must be the page admin/owner. You can check your role here:
https://www.facebook.com/help/289207354498410?helpref=faq_content
Dataset is linked, refer user guide.
Step-by-step Guide
Logon to iSlash AI Platform at https://app.islash.io/
Go to Chatbots and select a chatbot to inject track events.
To demonstrate, we are going to define that this contact is a Lead when the contact actually progress till this part of the chatbot flow:
Drag and release the Track Event widget:
Edit Track Event and click Update:
Dataset ID - select from drop down list.
Event Name - These are Standard Events options available and their respective definitions.
AddPaymentInfo : When payment information is added in the checkout flow.
AddToCart : When a product is added to the shopping cart.
AddToWishlist : When a product is added to a wishlist.
CompleteRegistration : When a registration form is completed.
Contact : When a person initiates contact with your business via telephone, SMS, email, chat, etc.
CustomizeProduct : When a person customizes a product.
Donate : When a person donates funds to your organization or cause.
FindLocation : When a person searches for a location of your store via a website or app, with an intention to visit the physical location.
InitiateCheckout : When a person enters the checkout flow prior to completing the checkout flow.
Lead : When a sign up is completed.
Purchase : When a purchase is made or checkout flow is completed.
Schedule : When a person books an appointment to visit one of your locations.
Search : When a search is made.
StartTrial : When a person starts a free trial of a product or service you offer.
SubmitApplication : When a person applies for a product, service, or program you offer.
Subscribe : When a person applies to a start a paid subscription for a product or service you offer.
ViewContent : A visit to a web page you care about (for example, a product page or landing page).
ViewContenttells you if someone visits a web page's URL, but not what they see or do on that page.
Custom Data - Add Custom Data
Please refer Facebook Developer Document.
Once completed, Track Event widget is created:
Connect Track Event widget to chatbot flow:
Save Chatbot: System will now feedback data to the linked Dataset, when contact has progressed to this part of the chatbot flow.