How to Create a Meta CTWA Ad

Follow these steps to create and launch your Click-to-WhatsApp campaign on iSlash AI Platform:

Step 1: Create Ad Campaign

1. Log in to your iSlash AI Account.

2. On the top banner, click Meta CTWA Ads.

3. From the dropdown list, select iSlash Ad Account, then click Create.

4. Enter Create Campaign mode.

   • From the dropdown, select Create New Ad Campaign.

     

     
     

   • Fill in the following fields:

     

     • Name – Enter a name for your campaign.

     • Special Ad Category – Leave as None.

     • Status – Leave as Active.

       
       

       Example of filled columns:-

     

     
     

   • Click Next to continue.

ℹ️ Default campaign objective is Engagement.

Step 2: Create Ad Set

1. From the dropdown list, select Create New Ad Set.
   
   

2. Fill in the following fields:

   

   
   

   • Name – Enter a name for your ad set.

   • Status – Leave as Active.

   • Facebook Page – Select your integrated page.

   • Bid Strategy – Choose:

     • Lowest Cost Without Cap OR

     • Lowest Cost With Bid Cap
       (then proceed to set Bid Cap for this option)

     ℹ️ We recommend going for Lowest Cost Without Cap for new campaign strategy, or if you are running Meta Ads for the first time.
     ℹ️ Reference on Bid Cap

   • Budgets – Choose Daily or Lifetime, then proceed to add a budget.

   ℹ️ Reference on Budgets

   • Start Time – Set start date & time.

   • End Time – Set end date & time.
     
     

   • Targeting – Click Add Target and specify criteria:

     

     • Gender

     • Age Min

     • Age Max

     • Region *Compulsory to add

     • City

     • Country

     • Interest

     • Behavior

     
     

3. Once completed, click Next.

ℹ️ After the creation of Ad Set, the required budget along with 5.00% service fee will be deducted from your Ad Account.
If there is remaining budget after the Ad Set end time, it will be refunded to your Ad Account.

Step 3: Create Ad Creative

1. Upload your ad creative.

   • Supported formats: Image or Video.

   • Video file size must not exceed 20,480 KB (20 MB).

2. Add Primary Text, and Call-to-Action (directing users to WhatsApp).

3. Click Next to proceed.

Step 4: Create Ad (Confirm Ad)

1. Review all details of your campaign, ad set, and creative.

2. Confirm your setup.

3. The ad will be executed via your iSlash Ad Account.