How to Create a Meta CTWA Ad

Follow these steps to create and launch your Click-to-WhatsApp campaign on iSlash AI Platform:

Step 1: Create Ad Campaign

1. Log in to your iSlash AI Account.

2. Click ”Meta CTWA Ads” in the top navigation bar.

   

   
   

3. Select your ad account from the dropdown, then click ”Create”

4. Enter ”Create Ad Campaign” mode, select ”Create New Ad Campaign” or “Existing Ad Campaign“ from the dropdown.

   • Select ”Create a new advertising campaign”and enter the required information in the following fields:

     Field	Description
     Name	Enter a name for your campaign
     Special Ad Category	If your ad does not relate to employment, housing, credit, elections, or gambling, select ”None”
     Status	Active / Paused

     
     Example: Completed Form

     

     
     

   • If you select an “Existing advertising campaign”, click ”Next“ to continue.
     Example: Completed Form

     

ℹ️ The default campaign objective is Engagement. Meta optimises delivery towards users most likely to start a WhatsApp conversation.

Step 2: Create Ad Set

1. Select ”Create New Ad Set” or “Existing Ad Set“ from the dropdown

   • Select ”Create a new Ad Set” and enter the required information in the following fields:

     Field	Description
     Name	Enter a name for your ad set
     Status	Active / Paused
     Facebook Page	Select the integrated page
     Bid Strategy	Select one option from the list: • Lowest Cost Without Cap (Recommended for first-time campaigns or new strategies) • Lowest Cost With Cap (Enter a manual bid cap) Reference on Bid Cap
     Budget	Select one of the options and enter the amount: • Daily • Lifetime
     Start Time	Set the start date and time
     End Time	Set the end date and time
     Targeting Not all targeting fields are required. At least one of the fields marked * must be filled in.	Click "Add Target" and enter conditions: • Gender • Min/Max Age • Region * • City * • Country * • Interests • Behaviours

     
     Example: Completed Form

     

     
     

   • If you select ”Existing Ad Set”, click “Next” to continue.
     Example: Completed Form

     

     
     

ℹ️ Once the ad set is created, the required ad budget plus a 5% service fee will be deducted from your ad account. Any remaining budget after the ad set ends will be refunded to your account.

Step 3: Create Ad Creative

From the ”Creative Source” dropdown, select one of the following methods:

• The ad will run through the iSlash Ad Account.

i. Upload New Creative

Upload a brand new asset to create your ad.

Example: Completed Form

ii. Use Facebook Post

Use an existing post from your Facebook Page as your ad creative. This lets your organic social content work in tandem with your paid campaigns.

Example: Completed Form

iii. Reuse Saved Creative

Reuse a previously created and saved ad creative, saving time on repeated setup.

Example: Completed Form

Step 4: Create Ad (Confirm Ad)

After completing the setup, click “Create Ad”. The ad will run through the iSlash Ad Account. Fill in the following fields:

Example: Completed Form

Tracking Ad Performance with Conversions API (CAPI)

By integrating CTWA with Conversions API (CAPI), you can send conversion events from WhatsApp back to Meta. For example, when a customer completes a booking, makes a payment, or submits a form. This gives Meta's ad system accurate data on which ads are driving real business outcomes.

This closes the loop between your ad spend and your actual business results — so you're not just buying traffic, you're understanding exactly what each dollar delivers and continuously improving from there.