Businesses love using WhatsApp broadcasts to start conversations at scale—but there’s a catch:
If customers haven’t saved your number, they won’t receive your broadcast.
You’re capped at 256 recipients per list (and risk being blocked for spam).
Why? Because WhatsApp prioritizes real, personal conversations over mass messaging.
Tips to Increase Your WhatsApp Messaging Limit
When you start using the WhatsApp Business API, you’ll begin with a 250 daily business-initiated conversation limit per number. This limit resets every 24 hours and applies to conversations initiated using message templates (marketing, utility, or authentication).
To increase this limit, here’s what you need to know:
✅ WhatsApp API Limit Tiers:
1K business-initiated conversations
10K business-initiated conversations
100K business-initiated conversations
Unlimited business-initiated conversations
Steps to Increase from 250 → 1,000 Conversations/Day
Complete Meta Business Verification
Maintain a medium or high-quality rating on your number
Wait for Meta’s system to approve an increase
Once you reach 1,000/day, future increases are automatic, based on your messaging volume and quality.
How Automatic Scaling Works (After 1,000 Limit)
Once you reach the 1,000/day threshold, WhatsApp evaluates your number every 24 hours.
✅ Connected status: Phone number must be active
✅ Quality rating: Maintain "Medium" or "High"
✅ Usage: Send at least 50% of your current limit (e.g. 500+ messages if you're at 1K/day) over 7 days
Examples:
Messaging Limit increased from 1K to 10K in 3 Days
Messaging Limit increased from 10K to 100K in 5 Days
If all conditions are met, your limit increases by one tier.
If your quality rating drops to "Low," your limit decreases immediately.
Maintain High Messaging Quality Ratings
Your quality rating is everything. It’s updated every 7 days and based on how customers interact with your messages (e.g., reports, blocks).
Quality Rating States:
🟢 Green (High Quality) – Customers are engaging positively.
🟡 Yellow (Medium Quality) – Some negative feedback.
🔴 Red (Low Quality) – Lots of complaints, at risk of downgrade.
Tips to Stay in the Green:
Get clear opt-ins before sending any message.
Include an easy "STOP" option in every broadcast.
Segment your audience for better relevance.
Monitor open/reply rates and improve content accordingly.
Master WhatsApp Broadcasts the Right Way
𝑭𝒐𝒓𝒈𝒆𝒕 𝒐𝒏𝒆-𝒘𝒂𝒚 𝒃𝒍𝒂𝒔𝒕𝒊𝒏𝒈.
The real magic of broadcasts is in meaningful, reply-worthy messages.
To get better results:
Focus on value, not volume
Design messages that spark conversations
Maintain quality to unlock higher limits
What If You’re Stuck at 250?
If Business Verification was rejected: You can resubmit doc open direct support ticket.
If Business is verified but still limited: Ensure you’re sending high-quality, relevant messages. Meta periodically reviews activity and may approve increases later.