The Meta CTWA Ads (Click-to-WhatsApp Ads) feature allows businesses to create and manage WhatsApp ad campaigns directly within the iSlash AI platform. This eliminates the need for multiple ad management tools and simplifies campaign execution.
Prerequisites
Before creating a Meta CTWA Ad, please ensure:
Your Business Facebook Page is integrated with iSlash AI.
A WhatsApp API channel has been successfully connected.
You have ad credits available (top-up via credit card).
How to Create a Meta CTWA Ad
Follow these steps to create and launch your Click-to-WhatsApp campaign on iSlash AI Platform:
Step 1: Create Ad Campaign
Log in to your iSlash AI Account.
On the top banner, click Meta CTWA Ads.
From the dropdown list, select iSlash Ad Account, then click Create.
Enter Create Campaign mode.
From the dropdown, select Create New Ad Campaign.
Fill in the following fields:
Name – Enter a name for your campaign.
Special Ad Category – Leave as None.
Status – Leave as Active.
Example of filled columns:-
Click Next to continue.
ℹ️ Default campaign objective is Engagement.
Step 2: Create Ad Set
From the dropdown list, select Create New Ad Set.
Fill in the following fields:
Name – Enter a name for your ad set.
Status – Leave as Active.
Facebook Page – Select your integrated page.
Bid Strategy – Choose:
Lowest Cost Without Cap OR
Lowest Cost With Bid Cap
(then proceed to set Bid Cap for this option)
ℹ️ We recommend going for Lowest Cost Without Cap for new campaign strategy, or if you are running Meta Ads for the first time.
ℹ️ Reference on Bid CapBudgets – Choose Daily or Lifetime, then proceed to add a budget.
ℹ️ Reference on Budgets
Start Time – Set start date & time.
End Time – Set end date & time.
Targeting – Click Add Target and specify criteria:
Gender
Age Min
Age Max
Region *Compulsory to add
City
Country
Interest
Behavior
Once completed, click Next.
ℹ️ After the creation of Ad Set, the required budget along with 5.00% service fee will be deducted from your Ad Account.
If there is remaining budget after the Ad Set end time, it will be refunded to your Ad Account.
Step 3: Create Ad Creative
From the dropdown list, select Create New Ad Creative.
Fill in the following fields:
Name – Enter a name for your ad creative.
Ad Type – select from dropdown list:
Supported formats: Image or Video.
Video file size must not exceed 20,480 KB (20 MB).
Image/Video – Upload your ad creative.
WhatsApp Autofill Message – Call-to-Action (directing users to WhatsApp)
Body – Add Ad Primary Text
Click Next to proceed.
Step 4: Create Ad (Confirm Ad)
Fill in the following fields:
Name – Enter a name.
Status – Leave as Active.
Click Create Ad to proceed.
The Click-to-WhatsApp ad will be executed via iSlash Ad Account.
I do not see this function on the top bar, help!
Meta CTWA Ads is a new function. For existing user, the default setting is no access. To enable this function, please update group permission for Meta CTWA Ads:
Settings > Groups > Select a Group > Update "Meta CTWA Ads" from None to Read/Update.If you have experience with Facebook Ads Manager, these are information for you- There are some Default settings in Meta CTWA Ads
Campaign Objective: Engagement Objective
Ad Placements: Advantage+ Placements.
In the event that there is balance budget from the ad campaign, what will happen to the balance budget?
Campaign payments and execution are streamlined with iSlash AI. First, please click the "Sync" for the latest details to be reflected. Upon the end of an ad campaign, the balance ad budget will be refunded back to your Ad Credit at 12.00am.
Can I create Meta CTWA Ads Campaign on my business's ad account?
Yes, you can select your business's ad account at Step 1: Create Ad Campaign.