FB/IG Campaign
Chatbot Funnel with FB/IG Campaigns
This campaign feature allows your Facebook or Instagram feed to work seamlessly with your chatbot.
For example:
When a customer comments on your social post, the chatbot can automatically send them a coupon.
During a live stream, if someone leaves a comment or asks a question, the chatbot can reply with a payment link, request their delivery details, or share a product brochure.
After that, your team can continue the conversation and follow up through Messenger using the shared team inbox.
Prerequisites:
Your Facebook page or Instagram Profile is connected to iSlash AI Platform.
An active iSlash AI account.
Step-by-step Guide
Logon to iSlash AI Platform at https://app.islash.io/
Go to FB/IG Campaigns, click Create.
Read the Reminder message and click Confirm to proceed.
Set Campaign Parameters:
Campaign Name
Channel : select connected Facebook page and/or Instagram profile
FB/IG Post : a "Select" button will appear after a Facebook page or Instagram profile has been selected; select a post from the list.
Auto Reply Comment : Edit a number of reply comments, the system will randomly reply to the comment with one of the options to prevent spam checking from Facebook.
Remind Message : option to send remind message if no response in specific time period; enable to edit the remind message.
Set Start Condition:
System default is to execute when a user posts a comment AND replies on a post comment.
Keywords : All Keywords / Selected Keywords
Set Exit Condition: Similar to a chatbot, you may set exit condition including -
Enable / disable auto exit bot (Default- disabled)
Exit Keywords (Optional)
Exit Message (Optional)
Building the direct message flow, in response to post interactions:
This campaign function works similarly to a chatbot. The main difference is that instead of selecting a message template, you choose a specific social media post as customer entry point.
Facebook Messenger and Instagram require interactive elements to start conversations between customers and bots. Hence, it's recommended to use a multiple-choice question as the first step of the flow.
Example:
Once completed the flow, click "Save".
To start the FB/IG Campaign, click "Activate". Each campaign will run for 30 days, unless paused.
Tip: You can clone the same campaign and select a different post for new campaign.
Driving Results
Imagine doubling your ad engagement rates and seeing a tangible increase in ROI. SMEs using iSlash Chatbot Funnel have reported up to 40% higher click-through rates and a 30% increase in conversion rates.