FB/IG Campaign

Chatbot Funnel with FB/IG Campaigns

This campaign feature allows your Facebook or Instagram feed to work seamlessly with your chatbot.

For example:

  • When a customer comments on your social post, the chatbot can automatically send them a coupon.

  • During a live stream, if someone leaves a comment or asks a question, the chatbot can reply with a payment link, request their delivery details, or share a product brochure.

  • After that, your team can continue the conversation and follow up through Messenger using the shared team inbox.


Prerequisites:

  1. Your Facebook page or Instagram Profile is connected to iSlash AI Platform.

  2. An active iSlash AI account.


Step-by-step Guide

  1. Logon to iSlash AI Platform at https://app.islash.io/

  1. Go to FB/IG Campaigns, click Create.

  1. Read the Reminder message and click Confirm to proceed.


  1. Set Campaign Parameters:

  • Campaign Name

  • Channel : select connected Facebook page and/or Instagram profile

  • FB/IG Post : a "Select" button will appear after a Facebook page or Instagram profile has been selected; select a post from the list.

  • Auto Reply Comment : Edit a number of reply comments, the system will randomly reply to the comment with one of the options to prevent spam checking from Facebook.

  • Remind Message : option to send remind message if no response in specific time period; enable to edit the remind message.


  1. Set Start Condition:

  • System default is to execute when a user posts a comment AND replies on a post comment.

  • Keywords : All Keywords / Selected Keywords


  1. Set Exit Condition: Similar to a chatbot, you may set exit condition including -

  • Enable / disable auto exit bot (Default- disabled)

  • Exit Keywords (Optional)

  • Exit Message (Optional)


  1. Building the direct message flow, in response to post interactions:

This campaign function works similarly to a chatbot. The main difference is that instead of selecting a message template, you choose a specific social media post as customer entry point.
Facebook Messenger and Instagram require interactive elements to start conversations between customers and bots. Hence, it's recommended to use a multiple-choice question as the first step of the flow.


Example:


  1. Once completed the flow, click "Save".

  2. To start the FB/IG Campaign, click "Activate". Each campaign will run for 30 days, unless paused.


Tip: You can clone the same campaign and select a different post for new campaign.



Driving Results

Imagine doubling your ad engagement rates and seeing a tangible increase in ROI. SMEs using iSlash Chatbot Funnel have reported up to 40% higher click-through rates and a 30% increase in conversion rates.



Learn more: